Skincare brand Earthraga partners with Shehnaz Sehar and Deepali Vashishtha to promote sustainability

Skincare brand Earthraga has partnered with actor and artist Shehnaz Sehar and dancer Deepali Vashishtha to promote sustainability and self care. The brand’s new campaign highlights how small lifestyle changes can have a significant effect on the planet.

“We’re dedicated to giving our consumers clean, sustainable skincare options,” said Earthraga’s founder Ganesh Kamath in a press release. “What sets us apart is our unique blend of plant-based actives and ancient Indian traditions. While many brands go all-in on chemicals or Ayurveda, we strike a perfect balance. Our commitment to clean beauty goes far beyond the product. We’re proud to be a plastic-neutral brand. We have also partnered with government-certified agencies that recycle plastic waste.”
 
In the new campaign, both Sehar and Vashishtha share their morning routines and invite the viewer to adopt healthy and eco-friendly habits. The brand aims to share the message that looking good, feeling good, and helping the planet are closely linked.
 
Earthraga describes itself as, “a nature-inspired skincare brand,” and focuses on using natural ingredients to target specific beauty concerns. The brand retails from its direct to customer e-commerce store and its products range from shampoos, conditioners, and hair oils to face washes, serums, and day creams among others.