Tapping into the growing trend of consumers creating unexpected twists on their favourite beverages, Drips by Pepsi gives fans a premium experience with the brands they know and love in unique recipes crafted by expert mixologists. Savour iconic PepsiCo products, from Pepsi and Mtn Dew to Rockstar and Lipton Iced Tea, enhanced with a selection of fruit syrups, creams, popping boba, fruits and berries, or other delicious mix-ins.
The truck will be popping up in New York City, a city known for embracing culinary experimentation, for select weekends and events in September. The pop-ups will include a variety of beverage combinations, crafted based on trending and classic flavours.
The truck will be serving ticketholders at Capital One City Parks Foundation SummerStage in Central Park on September 12 before moving to Domino Park at the Williamsburg waterfront from September 14 to September 29, on Saturdays and Sundays only from 1pm-7pm.
Scott Finlow, chief marketing officer, PepsiCo Away From Home, said, “Consumers, especially Gen Z, are increasingly looking for crafted beverages that provide new flavours, combinations and colours. They’re unafraid to experiment, often with our products at the centre. DRIPS by Pepsi is designed to better understand these trends and build PepsiCo’s capabilities in this space so that we can better meet the needs of consumers and our customers. We’re continuing to deepen our insights and build our capability at PepsiCo so we can continue to lead the way in beverage innovation.”
Chef Kyle Shadix, CRC, MS, RD, PepsiCo’s corporate executive research chef for global beverages, said, “Drips by Pepsi is special because it takes the learnings of years of innovation and recipe development to deliver unparalleled new flavours to consumers and customers across the country. By leveraging the breadth of the PepsiCo beverage portfolio across sodas, teas, energy drinks and more, there’s no limit the enticing combinations we can create for fans.”
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