Nat Habit eyes Rs 300 crore revenue, launches first brand campaign

Ayurveda based beauty and personal care brand Nat Habit is eyeing Rs 300 crore in revenue and has launched its first brand campaign titled ‘Breathe Life into Your Beauty,’ which focuses on how Ayurveda works on a cellular level.

“Ayurveda triggers deep cell activation, only when harnessed fresh, pure, and run through meticulous nutrition-enhancing processes,” said Nat Habit’s co-founder Swagatika Das, Indian Retailer Bureau reported. “We wanted Nat Habit’s first brand campaign to reflect a new language of Ayurveda. ‘Breathe Life into Your Beauty’ builds on our existing promise of ‘Fresh Ayurveda’. It is a critical milestone in our journey to the Rs 300 crore mark and is expected to recruit a new pool of naturally inclined consumers seeking authentic and effective hair and skin care solutions.”
 
Nat Habit has reported a 52% repeat customer rate and has served over 2.5 million unique customers. Nat Habit’s products are made following Ayurvedic principles and using fresh ingredients, according to its Facebook page.
 
India has seen a resurgence in interest in Ayurvedic beauty and wellness practices in recent years in line with the increased popularity of clean and natural beauty. Nat Habit retails skin and hair products containing ingredients including hibiscus, castor oil, rose, and fresh milk among others from its direct to customer e-commerce store.