Freyaa partners with Taj Hotels to launch at Khazana

Freyaa, a fashion brand has partnered with the Taj Group of Hotels to launch at Khazana, the in-house brand of Taj Hotels.

The partnership will see Couture by Freyaa, the brand’s premium range of indo-western, ethnic outfits housed at Taj Lands’ End in Mumbai and Taj Coromandel in Chennai.

Commenting on the partnership, Vibha Shah, director at Freyaa in a statement said, “We are very happy that the luxury collection Couture will be launched at the right place. We’re excited about the journey ahead and proud to see ‘Couture by Freyaa showcased at such iconic properties.”

Dharmesh Shah, CEO at Freyaa added, “Joining hands with Taj Group is a significant step forward in Freyaa’s journey. It allows us to bring our unique blend of fashion into a luxurious setting, aligning perfectly with our vision of growth and innovation. We believe this collaboration marks the beginning of an exciting new chapter for the brand.”

Launched in June this year, Freyaa currently retails its apparel through its website and e-commerce marketplaces.