The company reinstated its heritage of quality and tradition, ensuring it stays competitive in an evolving market landscape.
In sync with the diamond jubilee, the company launched the instant coffee sachets of Rs 2, Rs 3 and Rs 5 along ranges of cold coffee. In fact, gauging the fast pace of consumers and with their inclination towards ready-to-prepare versions of the beverages, it made an entry into the instant coffee market a few months ago.
C K Sreenathan, chairman & managing director, Cothas Coffee, said, “Our effort has always been about delivering an exceptional coffee experience to our customers. Over the years, we have stayed true to our roots while evolving to meet modern tastes and preferences. As we celebrate 75 years, we continue innovating and expanding to new markets.”
Our company, which currently has an annual turnover of over Rs 300 crore has set a revenue target of Rs 1,000 crore over the next three years, he added.
According to C S Nitin, director, Cothas Coffee, the company is geared up to achieving a Rs 1,000 crore revenue target by maximising our passion for quality and commitment to excellence. To accomplish this, we are implementing a three-pronged strategy. First is expanding global footprint with its first international outlet set to open in Dubai shortly.
Second is strengthening domestic presence to augment its store count to 100 and strategically deploying more coffee vending machines across India to enhance accessibility and convenience. Third is product innovation and diversification to meet evolving consumer preferences, according to him.
Cothas Coffee serves 3 million cups of coffee daily. The coffee beans are sourced from Karnataka, and then expertly blended to create six unique combinations.
The company’s advanced manufacturing facility spans 1,00,000 square feet and features cutting-edge technology, including six German coffee roasters capable of processing 6 metric tonne per hour and Probat Roller Grinders with a capacity of 4 metric tonne per hour.
The company’s supply chain is a hallmark of efficiency, designed to streamline integrated planning, sourcing, production, storage, inventory management, and logistics. It has a network of over 60 company-owned retail outlets strategically located across Karnataka, Tamil Nadu, Telangana and Andhra Pradesh.
Our dedicated fleet of vehicles, ranging from 3 to 10 metric tonne, ensures timely deliveries to our retail locations and customers. A robust ERP system, coupled with certifications like BRC, USFDA, and Rainforest Alliance, reinforces our commitment to quality at every stage.
With over 60 outlets across South India, for the B2B sector, the company offers the Cothas Grande Filter Coffee Vending Machine and Bean-to-Cup Machines, delivering high-quality coffee solutions for workplaces. These machines, designed for minimal maintenance and superior yield, are suitable for a variety of environments, including start-ups, SMEs, hospitals, hotels and co-working spaces.
The company has established a presence in countries such as Canada, Australia, the USA, New Zealand, Singapore and the UAE.
“Despite the competitive landscape and increasing operational costs, our diversified business modules like distribution, retail stores, corporate vending solutions, grab-and-go outlets, and premium coffee shops, allows us to cater to a wide range of customer preferences and needs, from convenient on-the-go options to indulgent coffee experiences,” stated Nitin.
Add Comment